Blog
Insights from auditing
147+ HVAC websites
Your HVAC Customer Acquisition Cost Doubled — and You Didn't Notice
HVAC customer acquisition cost went from $242 to $412 in under a year. Most contractors don't track it. Here's why that matters — and what the LTV:CAC ratio tells you about which marketing channels to kill.
One HVAC Call Is Worth $12,000 — If You Keep the Customer
A single HVAC service call leads to $12,000+ in lifetime revenue — maintenance agreements, replacements, and referrals. But most contractors lose the customer after the first visit. Here's why retention beats acquisition.
The HVAC Follow-Up System That Books Jobs While You Sleep
Email returns $36 for every dollar spent. SMS has a 98% open rate. Automated follow-ups recover 15–20% of lost leads. Here's the HVAC follow-up system that books jobs without a single manual phone call.
HVAC Equipment Prices Up 40% Since 2020 — and Homeowners Blame You
R-454B refrigerant costs jumped from $345 to $2,000+. Equipment prices are up 40%. Tariffs added 15-30%. But homeowners think you're the one overcharging. Here's how to handle the pricing conversation.
Why HVAC Facebook Ads Burn Money — and the One Setup That Doesn't
Most HVAC Facebook ad campaigns lose money because they target awareness instead of intent. The one setup that works: ZIP + homeowner targeting with 5-minute response. Here's the full breakdown.
Fake Reviews Are Attacking HVAC Businesses — Google Removes 20%
HVAC companies are waking up to 20 fake 1-star reviews overnight. Google only removes about 20% of flagged fake reviews. Here's how to protect your business and fight back.
HVAC Financing Doubles Your Close Rate — But Only If You Lead With It
Contractors who lead with monthly payments see financing uptake jump from 21% to 42%. Close rates climb 11%. But 68% of HVAC websites don't mention financing at all.
HVAC Google Ads: Why 30% of Your Budget Is Wasted
The average HVAC contractor wastes 30% of Google Ads spend on broad match bleed, bad landing pages, and missing call tracking. At $104 CPL and $6.84–$12.31 CPC, that's $1,500–$3,000/month burned. Here's where it's going.
Want to know your score?
Drop your URL — full report in 48 hours.
We're on it.
Report in your inbox within 48 hours.