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Insights from auditing
147+ HVAC websites
The HVAC Website Scorecard: 15 Things We Check on Every Audit
Here's exactly how we score HVAC websites — every category, every weight, every threshold. The methodology behind the 34/100 average that's costing contractors leads.
70% of New HVAC Businesses Fail in Year One — Here's the Pattern
20% of HVAC companies fail every year. 45% are gone within five years. The pattern is always the same: great technicians who never learned the business side. Here's what kills them.
Busy But Broke: Why $598K Revenue Means $76K Take-Home
The average HVAC company does $598K in revenue and the owner takes home $76K. That's a 12.7% margin before taxes. Here's where the money actually goes — and why busy doesn't mean profitable.
91% of HVAC Businesses Have Cash Flow Problems
Revenue swings from $180K in summer to $45K in winter. Your fixed costs don't swing at all. Here's why 91% of HVAC companies struggle with cash flow — and the pricing mistake that makes it worse.
City Landing Pages for HVAC: How to Rank in Every Area You Serve
"Near me" searches are up 400% and 76% of those searchers visit a business within 24 hours. Here's how HVAC contractors build city pages that actually rank.
One Quote Gets 43% Close Rate — Four Options Gets 52%
HVAC contractors who present a single quote close at 43%. Those who present four or more options close at 52% — and premium equipment share jumps from 26% to 42%. Here's the data behind multi-option proposals.
How Independent HVAC Companies Compete With $18B Franchise Chains
The HVAC franchise industry is worth $18B. Service Experts alone has 80+ locations. Here's how independent contractors compete — and win — against corporate marketing machines.
ServiceTitan vs Jobber vs Housecall Pro: The Real Cost
ServiceTitan costs $250-500/tech/month with $5K-50K setup. Jobber starts at $39/month. Here's what each CRM actually delivers — and which one fits your operation.
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