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Insights from auditing
147+ HVAC websites
HVAC Schema Markup: The 30-Minute Fix That Tells Google What You Do
Most HVAC websites have no schema markup. Google has to guess what your business does and where you serve. Here's how to add LocalBusiness schema in 30 minutes.
HVAC SEO ROI: What 6 Months of Local SEO Actually Produces
HVAC businesses ask 'how long does SEO take?' Here's the real timeline: month 1 is infrastructure, month 3 is traction, month 6 is ROI. With actual numbers.
Your HVAC Website Is Good — But Nobody Can Find It
Some HVAC websites score well above 34/100. The problem? Zero SEO, zero ads, zero visibility. A great website with no traffic is a billboard in the desert.
HVAC Website Heat Maps: Where Visitors Actually Click (It's Not Where You Think)
We analyzed HVAC website visitor behavior. 80% never scroll past the hero. Most clicks go to the phone number — if they can find it. Here's what heat maps reveal.
Your HVAC Website Looks Great — Here's Why It's Not Converting
A professional HVAC website doesn't guarantee leads. We find 68% of leads are lost to hidden gaps: no booking widget, slow mobile speed, missing reviews. Here's what's actually broken.
HVAC Website Self-Audit: Check These 8 Things in 5 Minutes
Before you hire an agency or rebuild your site, check these 8 things yourself. Most HVAC websites fail at least 5. Takes 5 minutes on your phone.
No Online Booking on Your HVAC Website? Here's What It Costs
HVAC companies miss 27% of calls and lose $45K-$120K yearly. Online booking captures leads 24/7 — even when no one's answering the phone.
After-Hours HVAC Calls Are Worth 3x — You Send Them to VM
Emergency calls after 5 PM close at higher rates, command premium pricing, and convert into lifetime customers. But most HVAC companies send them straight to voicemail. Here's what that costs.
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