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Insights from auditing
147+ HVAC websites
Nextdoor for HVAC: 77% Homeowners, 17% Conversion Rate
Nextdoor reaches 1 in 3 US households, 77% are homeowners, and HVAC posts see a 17% web-visit-to-lead conversion rate. But most contractors use it wrong. Here's the full setup.
HVAC Pricing Transparency: Why Hiding Your Prices Is Losing You Jobs
70% of homeowners skip HVAC contractors who hide pricing. Only 31% of companies show it. The data on what happens when you post prices on your website.
Private Equity Is Coming for Your HVAC Business — Now What
Private equity accounted for 50.6% of all HVAC M&A deals in H1 2025 — an 88% increase year over year. Here's how PE rollups are reshaping the industry and what independent contractors should do about it.
Your Best Customers Aren't Referring You — Here's Why
92% of consumers trust referrals from friends and family, and referred customers are 77% more likely to buy. But most HVAC contractors have no referral system. Here's how to build one that generates consistent leads.
Your Reputation Lives on 5 Platforms — You're Only Watching One
93% of consumers rely on reviews to choose local services. 88% are more likely to call if a business replies to all reviews. But most HVAC companies only monitor Google — here are the 5 platforms that matter.
95% of HVAC Visitors Leave Without Calling — Get Them Back
The average HVAC site converts 2–5% of visitors. Retargeting brings back the other 95% at CPMs 40–60% lower than cold campaigns. Here's the setup that turns lost visitors into booked jobs.
Florida HVAC SEO: Marketing in the Highest-Employment State
Florida employs 38,290 HVAC technicians — more than any other state. Year-round demand and hurricane season create unique marketing angles that most contractors miss.
Your HVAC Social Posts Reach Other Contractors, Not Homeowners
63% of consumers check social media before hiring. But most HVAC social posts reach other contractors, not homeowners. Here's how to fix your targeting, content, and frequency.
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