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Insights from auditing
147+ HVAC websites
Audit Breakdown: How 147 HVAC Websites Handle Emergency Visitors
78% of HVAC websites lack after-hours messaging. The average site loads in 18.4 seconds. Here's how the industry handles — and mostly fails — the highest-value visitor: the emergency searcher.
7 Questions Homeowners Ask Before Calling — Your Site Answers None
69% of homeowners search for pricing before calling. Only 15% find anything useful. Here are the 7 questions your HVAC website needs to answer — and probably doesn't.
Angi, Thumbtack, HomeAdvisor: The $1,400-Per-Job Trap You Can't Quit
HomeAdvisor was fined $7.2M by the FTC for selling fake leads. Angi charges $1,400+ per booked job. Yet HVAC contractors keep paying. Here's the real math — and what to do instead.
What Separates a 50/100 HVAC Website From a 90/100
Most HVAC sites cluster at 30-40 out of 100. The jump from 50 to 90 comes from 5 specific fixes — not a redesign. Here's exactly what the top-scoring sites do differently.
We Audited 50 HVAC Ad Landing Pages — Most Fail 3 Tests
We audited 50 HVAC Google Ads landing pages. The average score was below 40. Missing pricing, buried phone numbers, and zero trust signals cost contractors 50-70% of their paid clicks. Here's what we found.
We Browsed 3 HVAC Sites Like a Homeowner — One Scored 28
We opened 3 HVAC websites as if we needed AC repair at 11 PM. One scored 28, one scored 54, one scored 91. Here's exactly what a homeowner sees — and why most sites fail the 5-second trust test.
Audit Breakdown: HVAC Local Presence Scores Across 15 Markets
GBP completeness, citation consistency, and review velocity vary wildly by market. Here's the full breakdown of HVAC local presence scores across 15 U.S. metro areas.
We Checked 147 HVAC Sites for Pricing — Here's What We Found
Only 31% of HVAC websites show any pricing. Sites with pricing convert 3-5x higher. We audited 147 HVAC sites and broke down exactly what the top performers do differently.
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