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Insights from auditing
147+ HVAC websites
The $50 Click: How HVAC Companies End Up Paying 5x for the Same Ad
Some HVAC businesses pay $6 per click. Others pay $50 for the same keyword. The difference isn't the bid — it's the website. Here's how the cost spiral works.
HVAC Website A/B Testing: 5 Small Changes That Doubled Conversions
These 5 HVAC website changes each take under a day and produce measurable conversion lifts. No redesign needed — just data-driven tweaks that turn more visitors into callers.
Your HVAC Ads Aren't Broken — Your Website Is Killing Them
HVAC businesses waste $12,000+/month sending ad traffic to broken websites. At $6.84-$12.31 per click, every bounce is cash burned. Fix your site before spending another dollar.
The First 3 Seconds of Your HVAC Website Decide Everything
53% of visitors leave after 3 seconds. What your site shows above the fold — before any scrolling — determines whether the phone rings or the visitor bounces.
Your HVAC Competitors Post Weekly on Google — You Posted Once in 2023
Google rewards active Business Profiles with better map pack placement. Your competitors post weekly. You haven't posted since 2023. Here's the gap and how to close it.
HVAC Google Quality Score: Why Your Bad Website Makes Every Click Cost More
Google's Quality Score directly controls your cost per click. A slow, insecure HVAC website can double your ad costs. Here's how it works and how to fix it.
Your HVAC Website's Homepage Is Backwards — Here's How to Fix It
Most HVAC homepages lead with company history and certifications. Top converters lead with the customer's problem. Here's the exact structure that converts 3x more visitors.
HVAC Ad Landing Page vs Homepage: The Side-by-Side Test
We compared conversion rates when HVAC ads point to a dedicated landing page vs the homepage. The landing page won by 3.2x. Here's what made the difference.
Your HVAC Website Has No Analytics — You're Flying Blind
27% of HVAC websites have no analytics tracking. No visitor data, no call tracking, no form tracking. You can't fix what you can't measure — here's what you're missing.
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