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Insights from auditing
147+ HVAC websites
27% of HVAC Google Profiles Don't Even Link to a Website
We audited HVAC Google Business Profiles across 15 markets. 27% had no website link, 18% had zero reviews, and the average profile had just 17 reviews. Here's the full breakdown.
Your Website Is Your Recruiting Page — and It's Losing You Techs
300,000+ HVAC technician shortage by 2031. Candidates Google you before applying. If your website looks like it scores 34/100, your best applicants are going to competitors.
How Homeowners Actually Choose an HVAC Contractor (It's Not Price)
73% of homeowners call an HVAC contractor they already know. For the 27% who search, price is the last thing they check. Here's what they look at first.
Google Local Service Ads for HVAC: Pay-Per-Lead That Actually Works
Google Local Service Ads put HVAC contractors above traditional PPC at $45–$85 per lead with a Google Guaranteed badge. Here's how to set up, optimize, and avoid the mistakes that drain LSA budgets.
Your Site Should Sell Maintenance Agreements — It Doesn't
Maintenance agreements can represent 50%+ of an HVAC company's recurring revenue and reduce energy costs 30%. But most websites don't even mention them. Here's the data on what you're losing.
7 HVAC KPIs That Show If Your Marketing Works — Before Revenue
55% of HVAC contractors use Google Ads but can't tell what works. Revenue per tech ranges from $200K-$500K. These 7 KPIs show you what's working before revenue does.
76% of HVAC Searchers Call in 24 Hours — If Mobile UX Lets Them
70% of HVAC inquiries come from mobile devices. If a homeowner can't tap-to-call within 3 seconds, you're losing the lead. Here's what mobile UX is costing you.
Multi-Location HVAC SEO: One Company, Five Cities, Zero Strategy
46% of Google searches are local. HVAC companies serving multiple cities need a different SEO approach — and almost none of them have one. Here's the framework that works.
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