HVAC Website Problem Report

66% of HVAC Websites Have No "Licensed & Insured" Mention

We found this issue in 561 of 844 audited HVAC websites across the United States.

Last updated: March 2026 844 sites audited

Why This Matters

The phrase 'Licensed & Insured' is one of the most searched qualifiers when homeowners vet contractors. Not mentioning it on your website — even if you are licensed and insured — creates doubt. Competitors who state it plainly get the edge.

Frequency by State

Arizona

73%

Texas

67%

Florida

64%

Worst Markets for No "Licensed & Insured" Mention

City	Frequency	Affected Sites
Denton, TX	100%	17 of 17
Conroe, TX	86%	12 of 14
Austin, TX	78%	31 of 40
Midland, TX	78%	14 of 18
Dallas, TX	77%	27 of 35

Best Markets for No "Licensed & Insured" Mention

City	Frequency	Affected Sites
McKinney, TX	43%	9 of 21
Corpus Christi, TX	48%	11 of 23
Arlington, TX	50%	9 of 18
Jacksonville, FL	57%	33 of 58
Fort Worth, TX	59%	17 of 29

What Top-Scoring Sites Do Differently

Top HVAC sites in the U.S. include 'Licensed & Insured' in their hero section, footer, and About page. Some add their specific license number alongside the statement for extra credibility.