HVAC Website Problem Report

57% of HVAC Websites Have No Specials or Coupons Page

We found this issue in 479 of 844 audited HVAC websites across the United States.

Last updated: March 2026 844 sites audited

Why This Matters

A dedicated specials page serves two purposes: it gives price-conscious homeowners a reason to choose you, and it creates a high-intent landing page that ranks for searches like 'HVAC coupon [city]' or 'AC tune-up special near me.' Without one, you miss both conversion and SEO opportunities.

Frequency by State

Arizona

62%

Texas

58%

Florida

53%

Worst Markets for No Specials or Coupons Page

City	Frequency	Affected Sites
Fort Lauderdale, FL	86%	19 of 22
Midland, TX	78%	14 of 18
Cape Coral, FL	72%	21 of 29
El Paso, TX	70%	19 of 27
St. Petersburg, FL	68%	15 of 22

Best Markets for No Specials or Coupons Page

City	Frequency	Affected Sites
Jacksonville, FL	29%	17 of 58
Sarasota, FL	38%	8 of 21
Orlando, FL	45%	20 of 44
McKinney, TX	48%	10 of 21
Austin, TX	48%	19 of 40

What Top-Scoring Sites Do Differently

High-performing HVAC sites in the U.S. maintain a dedicated Specials or Coupons page with current offers. They update it seasonally — AC tune-up specials in spring, heating check specials in fall — keeping the page fresh for both visitors and search engines.