Website Diagnostic Report
Rescue Air and Plumbing
rescueairtx.com · Dallas, TX
HTTP visitors see a "Not Secure" warning because the site doesn't redirect to HTTPS, 3691 4.9★ reviews are invisible to website visitors, and ac season starts in ~12 weeks. every gap fixed now will pay dividends when search volume triples.
Issues
8
Missed Leads
8-12/mo
Rating
4.9★
(3,691)
How We Estimated the Impact
Conservative estimate based on industry data. Here's the math.
~1,500 estimated monthly visitors
53% leave due to 9.3s load time (53% leave after 3s) + no visible reviews = ~795 lost visitors
At a 5% booking rate, that's 8-12 missed jobs/month
At $400 avg service call = $3,200-$4,800/month in missed repairs
Plus installs: If even 1 of those was a system replacement, that's another $8,000-$15,000.
Top 3 Issues Costing You Money
HTTP does not redirect to HTTPS — some visitors see 'Not Secure'
Site loads in 9.3s
3691 Google reviews not displayed on website
Timing: AC season starts in ~12 weeks. Every gap fixed now will pay dividends when search volume triples.
All Issues (8)
Sorted by severity. Click any issue to see details and estimated impact.
Site loads in 9.3s critical
Google says 53% of visitors leave after 3 seconds. At 9.3s, more than half of potential customers never see the site. Each lost lead isn't a $400 repair — it's a $15,000 lifetime customer.
HTTP does not redirect to HTTPS — some visitors see 'Not Secure' high
Rescue Air and Plumbing's site has SSL but doesn't force HTTPS. Anyone clicking an old HTTP link or typing the URL without https:// sees Chrome's "Not Secure" warning. A simple redirect rule fixes this.
3691 Google reviews not displayed on website high
Rescue Air and Plumbing has a 4.9 rating with 3691 reviews — but visitors never see them on the website. On-site reviews increase conversions by 270%. Each lost lead isn't a $400 repair — it's a $15,000 lifetime customer.
Paying for traffic that lands on a no-trust site high
Running ads (GTM, Facebook Pixel detected) but the site has zero social proof. 3691 reviews exist but visitors can't see them. Ad conversion rate could jump 2-3x with a review widget.
No "Licensed & Insured" mention medium
Homeowners hiring for expensive HVAC work want to know they're protected. "Licensed, Bonded & Insured" is a trust signal every serious competitor displays.
Running ads without call tracking medium
Ad pixels detected but no call tracking (CallRail, etc.). Impossible to know which ads are actually generating phone calls — could be wasting half the ad budget.
Image alt tag coverage only 47% low
Most images lack alt text. Hurts SEO (Google can't "see" images) and accessibility.
9 unoptimized images low
9 images aren't in modern WebP/AVIF format. Converting them would cut page size and improve load time.
Issues by Category
3
issues
2
issues
1
issue
1
issue
1
issue
Competitive Position
Rescue Air and Plumbing has a 4.9★ rating with 3691 reviews in Dallas.
Recommended First Step
HTTP does not redirect to HTTPS — some visitors see 'Not Secure' + 3691 Google reviews not displayed on website
Fix Cost
$1,000-$3,000
Timeline
1-2 weeks
Missed Repairs/mo
$3,200-$4,800
If even 1 of those was a system replacement, that's another $8,000-$15,000.
Long-term opportunity
Full website rebuild + 25 service area pages + SEO optimization + monthly maintenance retainer ($1,500-$2,500/month)
Audited by Mudassir Ahmed · 147+ HVAC websites analyzed nationwide
Ready to fix these issues before summer?
AC season starts in 6 weeks. Let's fix the biggest leaks first — quick wins that pay for themselves in the first month.