Website Diagnostic Report
Harlen Johnson HVAC, Plumbing & Electrical
hjac.com · Dallas, TX
HTTP visitors see a "Not Secure" warning because the site doesn't redirect to HTTPS, 1158 4.8★ reviews are invisible to website visitors, and ac season starts in ~12 weeks. every gap fixed now will pay dividends when search volume triples.
Issues
24
Missed Leads
12-16/mo
Rating
4.8★
(1,158)
How We Estimated the Impact
Conservative estimate based on industry data. Here's the math.
~800 estimated monthly visitors
40% leave due to Phone not clickable on mobile + no contact form + no after-hours capture = ~320 lost visitors
At a 5% booking rate, that's 12-16 missed jobs/month
At $400 avg service call = $4,800-$6,400/month in missed repairs
Plus installs: If even 2 of those were system replacements, that's another $16,000-$30,000.
Top 3 Issues Costing You Money
HTTP does not redirect to HTTPS — some visitors see 'Not Secure'
Phone number not clickable on mobile
No way to capture leads after 6PM
Timing: AC season starts in ~12 weeks. Every gap fixed now will pay dividends when search volume triples.
All Issues (24)
Sorted by severity. Click any issue to see details and estimated impact.
Phone number not clickable on mobile critical
60%+ of visitors are on mobile. They have to manually type the number instead of tapping to call. In a Dallas AC emergency, they'll tap the back button and call whoever makes it easiest.
No way to capture leads after 6PM critical
No form, no booking widget, no chat. The website is effectively closed 14 hours a day. AC emergencies at 2AM go straight to the competitor with online booking.
Phone number mismatch with Google Business Profile critical
Website: 972-241-7771, GBP: +1 972-402-6198. Google uses NAP consistency to rank local businesses. This mismatch is actively hurting the map pack position.
HTTP does not redirect to HTTPS — some visitors see 'Not Secure' high
Harlen Johnson HVAC, Plumbing & Electrical's site has SSL but doesn't force HTTPS. Anyone clicking an old HTTP link or typing the URL without https:// sees Chrome's "Not Secure" warning. A simple redirect rule fixes this.
No clear CTA above the fold high
Visitors land on the page and don't know what to do next. No "Call Now", no "Book Online", no "Get a Quote" visible without scrolling. Above-fold CTAs increase conversions 3x.
No contact form high
Only a phone number. Forms capture 3x more leads than phone-only. Many homeowners prefer to submit a request rather than call — especially after hours.
1158 Google reviews not displayed on website high
Harlen Johnson HVAC, Plumbing & Electrical has a 4.8 rating with 1158 reviews — but visitors never see them on the website. On-site reviews increase conversions by 270%. Each lost lead isn't a $400 repair — it's a $15,000 lifetime customer.
No emergency/24-7 messaging high
HVAC emergencies don't wait for business hours. No "24/7", "Same-Day Service", or "Emergency" messaging means panicked homeowners assume the business is closed and keep searching.
No financing page for $5k-$15k replacements high
HVAC replacement is the biggest purchase a homeowner makes outside of their house. If the site doesn't mention financing, homeowners assume they can't afford it and call the company that offers 0% APR.
No online scheduling high
No ServiceTitan, Housecall Pro, or any booking widget. 68% of customers book with whoever makes it easiest. After-hours leads go to the competitor who lets them schedule at 11PM.
No service area pages high
Zero location-specific pages. When someone Googles "AC repair Dallas", they're invisible. Each service area page is a new net catching local searches.
No maintenance plan page high
Maintenance plans are recurring revenue goldmines for HVAC companies. No "membership", "club", or "annual service agreement" page means leaving money on the table every month.
Paying for traffic that lands on a no-trust site high
Running ads (Facebook Pixel, Call Tracking detected) but the site has zero social proof. 1158 reviews exist but visitors can't see them. Ad conversion rate could jump 2-3x with a review widget.
No LocalBusiness schema markup medium
Google can't understand the business type, service area, or hours from the code. Schema markup helps Google show rich results in search.
Missing or weak meta description medium
The meta description controls what people see in Google search results. Without one, Google picks random text from the page.
No blog or content hub medium
No blog means no long-tail SEO. Competitors writing "How much does AC repair cost in Dallas?" capture searches this site never will.
No license number displayed medium
Texas requires TDLR/TACL licensing for HVAC work. Not showing the license number makes the business look less legitimate than competitors who display theirs.
No "Licensed & Insured" mention medium
Homeowners hiring for expensive HVAC work want to know they're protected. "Licensed, Bonded & Insured" is a trust signal every serious competitor displays.
No industry trust badges medium
No BBB, NATE, ACCA, or manufacturer certifications visible. These badges are instant credibility — homeowners comparing HVAC sites pick the one that looks "official".
No specials or coupons page medium
"$50 off AC repair" or "Free diagnostic" gives hesitant homeowners the push to call. Competitors with visible offers convert 2-3x better.
No video content medium
No YouTube or video on the site. Video builds trust faster than text — a 60-second "Meet the Owner" video can increase conversions by 80%.
No analytics tracking installed medium
No GA4, no GTM — the business is flying blind. No way to know which pages work, where visitors come from, or what's generating calls.
Image alt tag coverage only 0% low
Most images lack alt text. Hurts SEO (Google can't "see" images) and accessibility.
34 unoptimized images low
34 images aren't in modern WebP/AVIF format. Converting them would cut page size and improve load time.
Issues by Category
7
issues
5
issues
4
issues
4
issues
2
issues
1
issue
1
issue
Competitive Position
Harlen Johnson HVAC, Plumbing & Electrical has a 4.8★ rating with 1158 reviews in Dallas. No service area pages means invisible for local searches. Missing online booking puts them behind competitors who offer it.
Recommended First Step
Fix phone number not clickable on mobile + phone number mismatch with google business profile
Fix Cost
$500-$1,500
Timeline
3-5 days
Missed Repairs/mo
$4,800-$6,400
If even 2 of those were system replacements, that's another $16,000-$30,000.
Long-term opportunity
Full website rebuild + 25 service area pages + SEO optimization + monthly maintenance retainer ($1,500-$2,500/month)
Audited by Mudassir Ahmed · 147+ HVAC websites analyzed nationwide
Ready to fix these issues before summer?
AC season starts in 6 weeks. Let's fix the biggest leaks first — quick wins that pay for themselves in the first month.